Looking at LinkedIn’s demographics, specifically the gender divide, the statistics show that usage of the professional network is more prevalent among males than females.ĥ7.2 percent of LinkedIn users worldwide identify as male, compared to 42.8 percent who identify as female (Statista, 2022). In comparison, there are just 51.37 million LinkedIn users in Africa and 22.61 million in the Middle East. This is followed by Asia Pacific, with 251.3 million LinkedIn users, and Europe, with 184.3 million. More specifically, 210.1 million are in North America, with the United States home to at least 190 million of them. Today, nearly one-third of all LinkedIn users are located in the Americas. Just a year later, in 2017, it crossed the half-a-billion mark. In the five years that followed, LinkedIn nearly tripled its user base from 160 million to 400 million. In the first two years following its launch, it had already amassed 1.6 million members.Įven so, this initial LinkedIn growth rate was relatively slow compared to the spurt it achieved after going public in 2011. Officially launched in 2003, LinkedIn’s growth has been nothing short of phenomenal. LinkedIn boasts over 830 million users in more than 200 countries and territories across the globe (LinkedIn, 2022). In this article, we’ll list 10 important LinkedIn statistics you should consider when launching your ecommerce brand’s social media marketing strategy. To understand how to optimize your LinkedIn marketing strategy, you’ll first need to understand the different LinkedIn demographics, including the number of LinkedIn users, its gender divide, LinkedIn’s advertising statistics, etc. LinkedIn is one of the most popular social media sites in the world today and it calls itself “the world’s largest professional network.” Given its more formal and professional image, a LinkedIn strategy can differ greatly from that of other social media sites. But before launching yourself into social media marketing, you should consider the demographics and users of each of these platforms and their potential. Embarking on an ecommerce venture and not quite sure how to begin marketing? Considering the ever-increasing use of social media, this is a great first step when it comes to your internet marketing strategy.įrom Facebook and Twitter to YouTube and Snapchat, your target audience can be found across many different social media platforms.
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